Overview of Industry.

'Inside ipcmedia.com

IPC Media's 'Mates and Girlfriends'
A new look at the UK's young men
IPC Media has commissioned “MAGs”,
a new research study exploring the behaviours, attitudes and aspirations of young men (aged 19-29 with no kids).
The project brings to light surprising and unexpected aspects of the modern male psyche, dispelling generalisations of one-dimensional, lager swilling 'lads' with little on the brain.
Find out more here:
http://bit.ly/aohvNn

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IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.'

(taken from www.ipcmedia.com)

From my own knowledege and other class work, I am aware that IPC is the second biggest publisher in the UK, however it is overall owned by a US company. It also has 20% of the market share, making it a very successful company to work with.